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Zara Vaux, marketing manager for Clarion Events, Olympia’s organising arm, said: “The summer fair is the most important of our three fairs. We were looking for a partner who could offer experience of working in the antiques and fine arts sector, together with experience in commercial retail at the luxury end.”

This is a big job, as the PR outfit who were hired to look after last summer’s fair know – they lasted for just the one fair. Focus have already started work on the event, which will run from June 3 to 13.