“It is important that we move with the times; in the current economic climate it is essential for businesses to take marketing, advertising and publicity seriously” says Robert, who continued, “Antiques are no exception and this means spending more time and money focussing on these areas. Especially as we intend to attract a new and younger audience to our fairs.”
Zöe is 26 and comes from an Oxford
marketing outfit specialising in the property and finance sectors. She is certain to find life with Bailey Fairs a lot more interesting and varied with venues from Claridge’s in Mayfair to Tatton Park in Cheshire.
She is already working on the 53rd Northern Antiques Fair in Harrogate from September 17 to 21 where, I can reveal, the publicity machine will involve a mobile advertising lorry and an aeroplane towing a promotional banner.
Zöe is Robert Bailey’s fair lady
ONE can never accuse the energetic Essex organiser Robert Bailey of resting on his laurels, or even standing still for longer than it takes to greet a visitor to one of his fairs. More aware than most independent organisers of the increasing importance of marketing Robert has just appointed Zöe Martin (right) to his permanant staff to oversee marketing and public relations.
