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This new service will be at the heart of lefigaro.fr, France's most visited news website, with 8m unique visitors every month.

It brings to France all the features of ATG Media's the-saleroom.com, including live bidding, alongside daily editorial up-dates from Le Figaro's art and antiques editorial team.

Le Figaro is already well known in the auction world with a regular Thursday page devoted to the salerooms. Its readership profile features high-net-worth individuals and 55 per cent of its 1.2m readers have a strong interest in art and antiques.

Of these, 77 per cent have said they want a section devoted to auctions on lefigaro.fr and 22 per cent welcome the opportunity to bid live online.

Figaro Enchères will complete the cultural coverage on lefigaro.fr, which already ranges from theatre and opera to art fairs and exhibitions.

Figaro Enchères has already signed up an impressive list of top auctioneers in France, including Piasa, Cornette de Saint Cyr, Hôtel des Ventes de La Rochelle, Castor-Hara, Osenat and Tajan. British auctioneers, who host their catalogues on the-saleroom.com, can now have their sales listed on Figaro Enchères at the click of a button.

www.lefigaro.fr/encheres/