The move reflects the company’s increasing focus on providing digital technology services to a range of sectors.
The 45-year-old firm’s product brands, including the Gazette and auction platforms thesaleroom.com, BidSpotter.com, Bidspotter.co.uk and i-bidder.com, remain unchanged in both name and in the services they provide.
“Although proud of our roots in art and antiques, we have also come to be leading providers of auction technology and digital marketing services across seven industrial and commercial industries,” Auction Technology Group chief executive officer John-Paul Savant said.
“We feel it necessary to acknowledge this evolution.”
In the past 10 years, the company has expanded into sectors such as metal working, food and beverage equipment, heavy machinery, agriculture and insolvencies.
Print catalogues remain a key service to art and antiques auctioneers, Savant said, and the rebrand does not change the Gazette’s functioning and serving as a multi-platform publishing operation.
“We remain fully committed to the art and antiques sector,” he said.
“The new corporate brand simply acknowledges the breadth of industries we now serve and the depth of our offering to those industries.”
He added that the group will keep the ‘ATG’ acronym. “We wanted to honour our history and acknowledge our roots by retaining our recognised acronym of ATG.”
In March this year, the company celebrated 45 years in business at a London event attended by over 250 people.
Savant joined the firm as CEO in February 2016 after holding senior executive roles at digital companies PayPal and Elevate.
- 1971 ‘Antiques Trade Gazette’ founded
- 2000 First catalogue hosted on antiquestradegazette.com
- 2005 Thesaleroom.com debuts
- 2006 First live webcast auction
- 2007 i-bidder.com launched
- 2013 BidSpotter.com acquired
- 2013 GAP platform unveiled
- 2016 ATG Media celebrates 45 years in business and rebrands as Auction Technology Group