BADA Insta
The latest BADA Talk instructed dealers on the best way to incorporate Instagram into their businesses.

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But getting it right and producing content that builds a following, or better still, customers can be difficult.

Yesterday British Antique Dealers’ Association hosted an Embracing Instagram: how creative content can engage a global audience at Royal Geographical Society in Kensington, London to help dealers and auction houses improve their Instagram output. More than 80 people attended the talk and discussion.

Instagram, which launched in 2010, is an online mobile photo-sharing and video-sharing networking app. It now has more than 400m users around the world.

Here we summarise five key points from the event, the latest instalment in the BADA Talks series.

1. Tell your story

Be organised and plan your posts – both photos and videos and remember you have unlimited words. Use hashtags (whether hidden or not) to help audiences search for topics relating to your posts.

2. Engage with your community

Start a conversation and connect with your audience - and those you admire - through comments etc.

3. Don’t think of it as a trade device

Build your brand through your posts and comments, don’t just use it as a shop window.

4. Be consistent

Quality over quantity is best, keep the images in keeping with your brand/story.

5. Use Instgram to contextualise your stock

If you have a beautiful painting, clock or chair then photograph it in a lifestyle setting – ie where a buyer might display it.