The UK used to be a centre of the toy market but – with the softening in the demand for teddies and dolls in particular – much of the action has moved to Germany, the US and France. Each sector needs its showpiece events, however. This was the first time for over 15 years that London hosted a fair of this type. With modest ambitions, it proved a sell-out and 2017’s event has already been planned for expansion.
