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susannahlovis.com

1. How did you get your start?

I started dealing in 1999. I had worked for a shop in Burlington Arcade for three years when the owner decided to close down and emigrate.

I suggested that I continue the business, persuaded two shareholders to keep their funds in and got a big loan from the bank. One month later, I gave the business my name and have concentrated on building my reputation for sourcing the finest pieces and providing excellent customer service.

2. Market predictions for 2017?

Vintage and antique jewellery will continue to rise in price due to the increase in demand for old pieces and the difficulty in finding fine-quality pieces. The price of diamonds and new jewellery has increased and vintage jewellery remains comparatively much better value for the consumer.

3. Biggest threat to the market?

The increase in rents and the unjustifiable trebling of business rates in April. A large number of independent shops in the West End have closed their doors, giving way to big brands replacing independent shops.

We invest heavily in marketing, PR and social media to increase awareness of the business and the brand to bring more customers through our door.

4. What jewellery do you collect and wear personally?

My treasures include a 1940s pair of Boucheron earrings and a beautiful harlequin pendant which was made by Giulano that my husband bought me on our 10th wedding anniversary. I always wear jewellery and I feel under-dressed without it.

5. Do you have any in-shop traditions?

Tiara Tuesdays when my team wear tiaras! It is important to remember that jewellery is fun to wear and can be a real source of joy.

If you would like to be featured in 5 Questions, please contact francesallitt@auctiontechnologygroup.com