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David Harper - not Dominic Cummings - outside his new Barnard Castle shop.

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A balding man who wears glasses – and never one to miss a good PR opportunity – Harper posted on Twitter last week that he had been mistaken for someone called ‘Dominic’, prompting a flurry of mainstream media coverage.

His shop, opening on June 15, is not far from the Barnard Castle branch of Specsavers, which is good to know if you happen to be driving to the area and need your eyes tested.