Strategies to attract new buyers to the middle market pay off

MUCH of the saleroom activity in London over the past month has been of a fairly low key nature – routine sales of furnishings and objects. However, routine needn’t mean unsuccessful. Sales held at this traditionally thinly served period of the auction year can yield strong results, as customers home in on what little is around in the Capital. In the middle of the month, from January 13-15, Christie’s South Kensington held the first of their At Home weeks for 2004.