From January 1, 2008, all branches previously trading as Dreweatt Neate or Neales will be rebranded as Dreweatts 1759.
Marketing director Bruce Cairnduff described the creation of a single and concise brand for the network as the final evolution of plans laid when The Fine Art Auction Group first launched seven years ago.
It also follows a period of consolidation that has involved the closure of a number of salerooms (including the former Hamptons saleroom in Godalming acquired in January 2005) in favour of ‘destination’ sales in Nottingham and Donnington Priory as well as general sales in Bristol.
According to group chairman Stephan Ludwig: “It has always been our intention for all of our specialist fine art and antique sales to be offered under the banner of a single brand name.
“The brands that we acquired as part of our geographical expansion and growth – Dreweatt Neate and Neales in particular – have made an important contribution to the development of our business, but we believe that the time is right for us to offer all of our collective experience and further build on our offices’ local reputation under a unified national brand name.”
The date 1759 is a reference to Thomas Dreweatt, who established as a chattels and livestock auctioneer in Newbury almost two and a half centuries ago.
The group’s website address www.dnfa.com will remain the same.
By Roland Arkell
Dreweatt Neate to rebrand entire group as Dreweatts 1759 on January 1
The network of regional salerooms and offices owned by The Fine Art Auction Group is to rebrand under a single name.
