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There are costs involved not only for the design and construction of the signs but also for the application since councils demand a non-refundable fee upfront.

Costs have to be paid by the applicant, starting with the applicaton fee which varies from around £75 to £200.

If the application is approved construction costs are likely to be around £150 plus VAT for a pedestrian sign and up to £250 plus VAT for a standard road sign.

The applicant is responsible for the cost of removing existing on-site advertising signs and also for the costs of maintenance or replacement once the sign is in place.

Eligibility criteria, rules and costs vary a little from council to council and the whole process from application to installation is likely to take between three and four months.

Sarah Percy-Davis, chief executive of LAPADA, says: “After so many years of trying to get a brown tourist sign approved, we are keen to help get them in place.”