Iceberg, Moon and Birds, Ilulissat, 2007 by Keith Grant is priced at £10,500 at the first of the summer shows hosted by Partridge in New Bond Street.

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The move, which sees them eschewing a stand at this year's Summer Olympia in favour of promoting their full stock on the premises, is similar to the increasing trend in New York for dealer shows as an alternative to standing at fairs.

While sister company Albert Amor will continue to offer top end ceramics at Grosvenor House, Partridge will enhance their own displays with visiting exhibitions from Whitfield Fine Art and Asian Art specialists Cohen & Cohen.

And from June 3-10, they offer a selling show of both vintage and modern jewellery, held in conjunction with Van Cleef and Arpels.

Whitfield Fine Art - who were scheduled to hold an exhibition in Manhattan late last year before the implosion of Salander O'Reilly - will offer Old Masters in The Grand Gallery from June 4-18. Among the highlights of the paintings for sale is a rediscovered Titian of St Sebastian dated between 1530-35.

Partridge chairman Mark Law told ATG: "This exhibition is an important part of our summer schedule and, as we are no longer showing at a London fair, will draw art lovers to Partridge - a gallery primarily known for its fine furniture."

While Mr Law welcomed the opportunity to exhibit at Olympia over the past two summers - Partridge had largely avoided fairs in recent years, before he took over the company in 2006 - he found it frustrating that so much of the company's stock remained in New Bond Street, where it could not be appreciated by visitors to the fair.

Taking the costs and logistics of the fair into account, as well as the distance from New Bond Street to Olympia - a serious consideration for clients not used to wandering outside Mayfair and the West End - Mr Law decided that the time was right to capitalise on perhaps his greatest asset, the impressive Partridge premises themselves.

By allocating some of the upstairs galleries to dedicated exhibitions, he hopes to open up the full scope of the premises - and breadth of stock - to public view over the summer months.

With a three-month trial period of Sunday openings launched to coincide with Sotheby's Sunday viewings, he did not deny that his latest initiatives could encourage others to follow suit, bringing even more business into the capital's art and antiques heartland.

Partridge started their season of shows on May 14, with a two-week exhibition of the works of Keith Grant and will continue the policy of broadening their horizons with a display of works by rising young artists as the summer progresses - the shows stretch into August.

By Ivan Macquisten