To encourage readers to visit their local antiques shops, and to increase PR leverage for the campaign, the magazine is looking for dealers to take part in a reader offer, offering a 10 per cent discount to anyone taking a copy of the November issue of Homes & Antiques into a participating dealer’s shop during October and November. A four- or five-page feature is envisaged.
Participating dealers would be listed on the BBC Homes & Antiques website (with a link to their own website) and – depending on the take-up – in the magazine itself.
So far there has been a good response from WEADA, LAPADA and PAADA.
Dealers wishing to participate should contact natashagoodfellow@bbcmagazinesbristol.com by Friday August 28, with their name, address, phone number and website address. There is no cost to participating dealers.
