From now on it will be known as Mayfair Art Weekend to reflect the emphasis on the volume of events taking place in that district. Brown’s Hotel remains a sponsor of the event.
As well as the relaunch, the organisers have announced a collaboration with the Royal Academy of Arts which will act as the hub for the event.
Over 60 galleries across Mayfair and St James’s take part in the arts fest which runs this year from June 30-July 2. Many of the participants are well known Modern and Contemporary art galleries such as Blain Southern, PACE and Gagosian but the range extends further.
But there are also all-rounders such as The Fine Art Society and specialists like Robert Bowman with sculpture from the 19th century onwards or Daniel Crouch Rare Books with antique maps, prints, globes and other cartographic material.
Bond Street auction house Bonhams are also participating.
The Royal Academy’s partnership means that the Mayfair Art Weekend has a central focal point to tie all the events together. The RA not only holds its long-standing Summer Exhibition and RA Schools Show at this time but will also incorporate a free arts festival in its courtyard and across Burlington Houses offering creative workshops, music, dance and performances.
The RA’s artistic director Tim Marlow said: “For the Royal Academy it began back in 2015 when we collaborated on the Brown’s London Art Weekend. In addition, there was the RA’s Burlington Gardens Festival.
“Now, both are consolidated into one project – the Mayfair Art Weekend. It should be a dynamic, expansive, inspiring and momentum-building experience, with the RA’s festival providing a platform for young artists in particular and encouraging the involvement of the public in the creative process”.