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A Petersfield bookshop experienced a social media fairy tale this week.

Image by IvanPais of Pixabay

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John Westwood posted on Twitter: “Tumbleweed…Not a single book sold today…£0.00…We think this maybe the first time ever. We know its miserable out but if you’d like to help us out please find our Abebooks offering below, all at 25% off at the moment…”

Slow days will be familiar to many shop owners, but the subsequent reaction on Twitter turned the tide for the Petersfield Bookshop in Hampshire.

A few hours later, celebrity science-fiction author Neil Gaiman had reposted the Tweet to his millions of followers, resulting in 1100 new followers for the shop – plus nearly 300 sales enquiries.

“What a night!” said a post on the bookshop’s page the next day. “We have been completely overwhelmed in a good way.”

It also put up a picture of some of the orders it had received overnight.

The dealership is among the dealers at Penman Fairs’ Petersfield Antiques Fair, which runs from January 31-February 2.