Sameer Mahomed
Sameer Mahomed, owner of London Auctions.

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Businessman Sameer Mahomed bought the assets of Chiswick-based High Road Auctions in May 2016, after the firm went into liquidation.

Mahomed has since rebranded the business, moved its weekly general auctions from Tuesday to Monday and invested a “six-figure sum” in a makeover.

New hires include silver expert Samuel Hill and operations director Mark Longson, who both joined from Chiswick Auctions. The firm now has 16 staff, many of whom have recently joined.

The west London firm will hold its first specialist sale on March 27 which will be a fine jewellery and silver auction, to exploit Hill’s knowledge.

It plans four a year and hopes by the end of 2017 to have also introduced an Asian art sale and a modern and contemporary art auction.

Mahomed said buying the assets of a liquidated firm has not been easy. “The legacy of High Road Auctions meant it was a difficult task taking this on. But this is a completely new operation.

“We have had a great reaction to our window displays which have been catching the eye of passers-by on the high street and this has helped us attract new customers. We are seeing a growing interest from younger people for interiors and decoration, looking for items for their homes.”