The Mayfair firm – specialist in coins, medals, banknotes and jewellery – says the name change reflects a desire to strengthen the company’s online brand rather than any change of personnel.
Nimrod Dix, deputy chairman, said: “When I first founded the business back in 1990 the internet was barely a thing. Customers viewed their lots in person and on sale days the saleroom was packed with eager bidders.
“Now, more than 30 years later, our audience is spread across the globe and many of our customers interact with us solely via online technology. As a result of this seismic shift in the way that much of our business is transacted there has never been a better time for us to strengthen our company’s corporate branding.
“It did cross our minds when we decided to shorten our company name that some people might see it as a sign that Chris Webb and I were taking early retirement, so now is probably a good time to say that this is definitely not the case.
“I am still working full time heading up the company’s medal department with no plans to retire any time soon and Chris spends most of his time on the road seeing clients.”
Noonans was deemed the most suitable of the three surnames available for the new brand that will accompany the launch of a new website.
Pierce Noonan, CEO, said: “While all of the fundamentals of our business remain unchanged, we hope that the launch will provide an enhanced experience to the many clients that interact with us exclusively online. This step change in our visual identity also provides us with an opportunity to reposition our company for future expansion into other specialist fields.”
Banknote expert joins
Meanwhile, the company has hired banknote expert Barnaby Faull as a senior specialist.
Previously at Spink (he spent half a century there before retiring earlier this year), he joins Thomasina Smith, Andrew Pattison and Michael O’Grady in the banknote department.
Faull started his long career at Spink in the early 1970s, taking a position in the fledgling banknote department around 30 years later.
He said: “I am delighted to be able to come out of what has proved to be a very short retirement to join Noonans, where I will be working alongside an already established team of experts, all of whom I have known for many years.”