“They shifted their priorities to focus on nurturing existing client relationships and bolstering their presence online to reach new markets and find the most suitable marketplaces for their stock.”
The trade body continues to invest in its online marketplace, including a new monthly curated newsletter where ‘industry influencers’ are invited to select their favourite items featured at the time on the LAPADA website.
LAPADA features buying guides on its website including a recent one titled Unique Baby Gifts. Among the items on offer is this large Staffordshire Prattwaretype money box in the shape of a bank flanked by two figures, which is available from Madelena Antiques for £1590.
It also holds a monthly LAPADA Firsts initiative, where buyers have the chance to shop for members’ stock before it is uploaded anywhere else online.
Plans are under way for the autumn fair, and in the meantime the trade body will return to the Game Fair for a second year in a row where its members can take stands in a LAPADA-branded section.
LAPADA also gives guidance and support on important topics that affect the trade including Brexit, AML, VAT and the Ivory Act, Simms adds.
She says: “We will continue our popular trade-based webinars into 2022 to help support members in all areas of their businesses through practical sessions.”
