The Midlands Art, Design and Antiques Fair (MADA) is set to run on April 5-7.

Image provided by fair organised by Stable Events and LAPADA.

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Dubbed the Midlands Art, Design and Antiques Fair (MADA), it is set to run from April 5-7 at the exhibition hall, which has long been host to major antiques events.

More than 100 exhibitors are expected to attend.

Among those confirmed so far are Andrew Muir, Eastdale Antiques, WR Harvey & Co, Plaza Jewellery and Academy Fine Paintings.

There is set to be an emphasis on contemporary art and design as well as traditional art and antiques.

MADA Fair logo

The logo of the Midlands Art, Design and Antiques Fair (MADA).

The fair aims to show how old and new objects work together in the home through the inclusion of four room sets at the centre of the venue.

Stable Events, which organises The Game Fair, and LAPADA have worked together before, first at LAPADA’s pavilion at The Game Fair held at Blenheim Palace and most recently at the trade association’s flagship fair in Berkeley Square.

Richard Hease, chairman of MADA (as well as The Game Fair), said the new event “represents a fusion of history and contemporary creativity” and it presents an appealing opportunity for “first timers” as well as more seasoned collectors.