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Moorcroft

Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.

The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.

For more information, read ATG’s in-depth guide to Moorcroft pottery


Moorcroft on top as dollar rate hits Doulton bids

31 March 2004

THE figures after Louis Taylor's (12.5% buyer's premium) March 8 & 9 sale at the Hanley salerooms added to auctioneer Clive Hillier’s belief that the whole antiques scene is considerably brighter now than it was last year. “The sale went better than I expected and comes on top of our generally weekly sales regularly totalling £20,000 to £25,000 against the £12,000-15,000 they used to take,” he said.

Moorcroft collection pulls in the fans

21 May 2003

Pictured on the front cover of the 530-lot catalogue offered by Suffolk auctioneers Abbotts (10 per cent buyer’s premium) on March 12 was a group of Moorcroft pottery assembled by a Southwold collector over the past 25 years.

Royal Albert rules in the Potteries

03 May 2002

Royal Doulton and Moorcroft collectors are always in abundance at these sales in the heart of the Potteries, and if their specialisms within their subjects sometimes make for hard going at the rostrum, the increasing demand for Royal Albert pieces was well catered for.

Moorcroft fuels ceramics bids

02 May 2002

Over the last six months Amersham Auction Rooms have reported an increase in prices for ceramics and collectables in contrast to static or falling bids placed for furniture.

Wade in for studio pot luck

25 April 2002

One of the main preoccupations of the 19th century art potters – and a distinguishing feature of much of their work – is an emphasis on hand crafting and experimental work and an interest in the techniques and glazes of earlier periods.

Damage limitations are vanishing as Moorcroft rises

28 September 2001

THE degree of demand for any type of ceramics can be gauged by the amount of damage buyers will tolerate – once it was only the rarest of early pieces where condition was not paramount, then this began to be true of 19th century majolica and now, apparently it is beginning to be the case when it comes to Moorcroft.

New record for Moorcroft

25 October 1999

UK: THIS pair of vases, 11in (28cm) high, from the sideboard of a house in Herstmonceux, East Sussex, set a new record for Moorcroft when they appeared at Gorringes Lewes on October 19.