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Moorcroft

Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.

The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.

For more information, read ATG’s in-depth guide to Moorcroft pottery


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Big bids from collectors for Moorcroft little and large

01 July 2019

The recent sale of a single-owner collection of Moorcroft pottery by Kingham & Orme in Evesham demonstrated two distinct faces of the Staffordshire factory.

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Moorcroft in miniature – a microcosm of the art pottery world

01 July 2019

No good library of British art pottery literature is complete without a copy of Paul Atterbury’s 'Moorcroft'. The jacket illustration alone with its myriad tube-lined miniatures in a bewildering range of forms and patterns is particularly memorable. More than one collector has attempted to emulate the beguiling display.

Moorcroft Macintyre Florian Ware Hazeldene landscape vase

Remarkable Moorcroft pottery collection comes to auction in Evesham

13 June 2019

Worcestershire auctioneer Kingham & Orme is to disperse a remarkable collection of Moorcroft pottery later this week. The June 15 sale in Evesham includes 364 lots of the popular tube-lined ceramics (a few of them group lots) amassed over a 35-year period by a UK collector.

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Moorcroft shows Australian appeal

03 June 2019

While British studio potters were battling to break through in the 1930s, established factories, even Moorcroft, were struggling to survive the Great Depression.

St Pancras

Moorcroft celebrates 150th anniversary of St Pancras railway station with new designs

12 February 2018

Pottery company Moorcroft has designed and created two pieces to celebrate the 150th anniversary of St Pancras railway station in London.

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Moorcroft connections help commercial fortunes

18 March 2017

This 7 x 4in (18 x 11cm) enamel plaque in a silvered frame (right) by Francis Arthur Edwardes is the work of the Duchess of Sutherland Cripples Guild – the metalware workshop set up to aid and educate the children of the Potteries.

Moorcroft pomegranate gourd vase

Moorcroft vase among antiques stolen in £7000 Shropshire theft

22 February 2016

Police are investigating a raid on The Old Mill Antiques Centre in Bridgnorth, Shrophire.

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Rare Moorcroft vase adds lustre to new saleroom

05 March 2015

Potteries Auctions in Staffordshire are offering this large William Moorcroft exhibition vase at their second auction in their new premises in Silverdale on April 25.

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William Moorcroft vase up for sale in Surrey

12 March 2014

This 13in (33cm) Macintyre & Co Florian ware vase dated to 1898 and designed by William Moorcroft is going under the hammer at Catherine Southon’s sale in Surrey.

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Moorcoft collection at Lancashire auction

23 January 2014

Warren & Wignall of Leyland in Lancashire are offering a collection of privately-sourced Moorcoft including Macintyre, Claremont and Moonlit Blue in their upcoming sale.

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Moorcroft with a $27,000 silver lining

14 October 2013

Estimated to sell for $800-1200, this loving cup combining the talents of William Moorcroft and the San Francisco jewellers Shreve & Co. sold for $27,000 (£17,650) at Clars Auction Gallery in Oakland, California.

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Moorcroft Boy wins again

21 December 2011

Moorcroft Boy recorded one of the great comebacks in racing history when he recovered from a horrific injury at Aintree in 1995 to win the Scottish National the following year.

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Adding lustre to a Moorcroft classic

17 October 2009

It was Moorcroft’s take on flambé glazes that produced the highest price at Bonhams’ latest Ceramic Design sale.

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Norfolk’s stylish landscape

23 December 2004

Thos. Wm. Gaze & Son (10% buyer’s premium)At 13in (33cm) high this really is a very good-sized example of William Moorcroft’s celebrated Hazeldene design.

Moorcroft on top as dollar rate hits Doulton bids

31 March 2004

THE figures after Louis Taylor's (12.5% buyer's premium) March 8 & 9 sale at the Hanley salerooms added to auctioneer Clive Hillier’s belief that the whole antiques scene is considerably brighter now than it was last year. “The sale went better than I expected and comes on top of our generally weekly sales regularly totalling £20,000 to £25,000 against the £12,000-15,000 they used to take,” he said.

Moorcroft collection pulls in the fans

21 May 2003

Pictured on the front cover of the 530-lot catalogue offered by Suffolk auctioneers Abbotts (10 per cent buyer’s premium) on March 12 was a group of Moorcroft pottery assembled by a Southwold collector over the past 25 years.

Royal Albert rules in the Potteries

03 May 2002

Royal Doulton and Moorcroft collectors are always in abundance at these sales in the heart of the Potteries, and if their specialisms within their subjects sometimes make for hard going at the rostrum, the increasing demand for Royal Albert pieces was well catered for.

Moorcroft fuels ceramics bids

02 May 2002

Over the last six months Amersham Auction Rooms have reported an increase in prices for ceramics and collectables in contrast to static or falling bids placed for furniture.

Wade in for studio pot luck

25 April 2002

One of the main preoccupations of the 19th century art potters – and a distinguishing feature of much of their work – is an emphasis on hand crafting and experimental work and an interest in the techniques and glazes of earlier periods.

Damage limitations are vanishing as Moorcroft rises

28 September 2001

THE degree of demand for any type of ceramics can be gauged by the amount of damage buyers will tolerate – once it was only the rarest of early pieces where condition was not paramount, then this began to be true of 19th century majolica and now, apparently it is beginning to be the case when it comes to Moorcroft.