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Moorcroft

Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.

The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.

For more information, read ATG’s in-depth guide to Moorcroft pottery


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Dealers help publish books covering furniture and Moorcroft

02 October 2023

Two books concerning the world of antiques have recently been released with the support of UK dealers.

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Moorcroft offers multiple charms for collectors

21 August 2023

With its long and varied production lines Moorcroft remains a stalwart of Design auctions.

Ray Heath

Dealer reunited with Moorcroft vase

24 April 2023

Fifty years after buying it the first time, former dealer Ray Heath has been reunited with a beloved Moorcroft vase.

Moorcroft vase

Pick of the week: Austere Moorcroft catches the eye

27 March 2023

The series of relatively austere wares made by Moorcroft in the 1930s are, today at least, not the factory’s most commercial designs.

Moorcroft Waving Corn pattern exhibition vase

Moorcroft exhibition vase stars in our pick of five auction highlights

24 March 2023

ATG’s weekly selection of items that caught bidders’ eyes includes a Moorcroft vase made for a 1937 exhibition that made over six times estimate in the West Midlands.

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Moorcroft made for American market reaches a high level

08 November 2021

After the James Macintyre & Co factory was awarded a gold medal at the St Louis International Exhibition in 1904, Moorcroft pottery was sold in the US by a number of boutique retailers including Shreve & Co of San Francisco and Tiffany in New York.

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Wally birds and Moorcroft retain star appeal

26 October 2020

Topping a 360-lot, £242,000 single-owner collection of Martinware and Moorcroft at Kingham & Orme (23% buyer’s premium) was a Robert Wallace Martin grotesque bird.

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Moorcroft bidders make 1912 overtures

05 October 2020

Two pieces of Moorcroft Pomegranate pattern made exceptional sums within a matter of 24 hours at the end of September. Both were early versions of the popular pattern and dated 1912 – the year William Moorcroft left his studio at James Macintyre to run his own factory in Cobridge.

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Pottery expertise provides firm foundations as works by the Martin Brothers, De Morgan and Dresser emerge

27 April 2020

Held over three pre-lockdown days on March 5-7, Evesham saleroom Kingham & Orme’s (23% buyer’s premium) auction was rich in the best of English and European decorative arts.

ATG letter: Many more Moorcroft Tiger Lily vases are out there

02 March 2020

MADAM – I was pleased to see a report of the Hansons Moorcroft sale (ATG No 2430), and mention of the large and rare 18in exhibition Tiger Lily flambé vase in particular, as to my knowledge and awareness one last appeared on the market 29 years ago at Hartleys in Ilkley.

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Single-owner Moorcroft sale gives a market overview

17 February 2020

A single collection of 490 pieces of Moorcroft dating from the 1890s to modern limited editions offered an overall view of the market when sold at Hansons (20% buyer’s premium).

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Big bids from collectors for Moorcroft little and large

01 July 2019

The recent sale of a single-owner collection of Moorcroft pottery by Kingham & Orme in Evesham demonstrated two distinct faces of the Staffordshire factory.

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Moorcroft in miniature – a microcosm of the art pottery world

01 July 2019

No good library of British art pottery literature is complete without a copy of Paul Atterbury’s 'Moorcroft'. The jacket illustration alone with its myriad tube-lined miniatures in a bewildering range of forms and patterns is particularly memorable. More than one collector has attempted to emulate the beguiling display.

Moorcroft Macintyre Florian Ware Hazeldene landscape vase

Remarkable Moorcroft pottery collection comes to auction in Evesham

13 June 2019

Worcestershire auctioneer Kingham & Orme is to disperse a remarkable collection of Moorcroft pottery later this week. The June 15 sale in Evesham includes 364 lots of the popular tube-lined ceramics (a few of them group lots) amassed over a 35-year period by a UK collector.

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Moorcroft shows Australian appeal

03 June 2019

While British studio potters were battling to break through in the 1930s, established factories, even Moorcroft, were struggling to survive the Great Depression.

St Pancras

Moorcroft celebrates 150th anniversary of St Pancras railway station with new designs

12 February 2018

Pottery company Moorcroft has designed and created two pieces to celebrate the 150th anniversary of St Pancras railway station in London.

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Moorcroft connections help commercial fortunes

18 March 2017

This 7 x 4in (18 x 11cm) enamel plaque in a silvered frame (right) by Francis Arthur Edwardes is the work of the Duchess of Sutherland Cripples Guild – the metalware workshop set up to aid and educate the children of the Potteries.

Moorcroft pomegranate gourd vase

Moorcroft vase among antiques stolen in £7000 Shropshire theft

22 February 2016

Police are investigating a raid on The Old Mill Antiques Centre in Bridgnorth, Shrophire.

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Rare Moorcroft vase adds lustre to new saleroom

05 March 2015

Potteries Auctions in Staffordshire are offering this large William Moorcroft exhibition vase at their second auction in their new premises in Silverdale on April 25.

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William Moorcroft vase up for sale in Surrey

12 March 2014

This 13in (33cm) Macintyre & Co Florian ware vase dated to 1898 and designed by William Moorcroft is going under the hammer at Catherine Southon’s sale in Surrey.